Mick Perrin Worldwide are an Olivier, Emmy and Edinburgh Festival Award winning boutique agency who promote and produce incredible comedians in the UK and around the world.

MPW work with new talent and household names in venues from clubs and arts centre to large capacity theatres and arenas. Recognising that each artist is unique, we work with the best directors, designers, tour managers, PRs and marketeers in the business to produce work of the highest quality and bespoke live experiences for our acts and audiences.

MPW produce innovative shows at the Edinburgh Fringe Festival bringing talented international and UK artists to the attention of public and industry worldwide, nurturing talent from their first hour long show to performing in arenas and top touring theatres worldwide.

We are keen innovators and have forged the way for live comedy across the world. MPW were the first promoters to tour comedy around UK arenas with Eddie Izzard’s Sexie tour in 2003 and produced the first outdoor comedy festival with Laughs in the Park in 2011. Our ground-breaking European and International touring artistes, such as Dylan Moran and Eddie Izzard World Tours, opened many doors for other UK comedians to tour internationally and we tour across 48 nations.

MEET THE MPW TEAM

ANYA O’NEILL
Joint Managing Director/Producer
Anya is a producer and promoter at MPW. She began her comedy career at the deep end, working on the UK’s first-ever arena comedy tour with Eddie Izzard, and has since gone on to promote a wide range of comedy projects and tours.
Anya has produced live shows for Sky, BBC, and Netflix, with touring work spanning intimate arts centres, West End runs, large-scale UK theatre and arena tours and international performances.  She has worked with Julian Clary, Ross Noble, Maisie Adam, Dylan Moran, Rhys Nicholson, Christopher Hall,  Tommy Tiernan, Mawaan Rizwan, Sara Pascoe, Simon Amstell, Bo Burham and Trevor Noah.
Beyond her work at MPW, her background includes producing the Children’s Literature Festival at Brighton Dome & Festival, as well as experience in PR.
She is joint Managing Director at MPW, where she continues to contribute her deep expertise and passion for live performance.
Viki SEVER
Joint Managing Director/Producer
Viki is a producer and promoter at MPW with 20 years’ experience across the full spectrum of comedy; solo stand up, sketch, musical, variety and podcasts. She has produced and delivered arena‑scale tours, site‑specific productions and MPW’s extensive Edinburgh Fringe roster.  Viki has worked with Alan Davies, Armstrong and Miller, Paul Merton and Suki Webster, Reginald D Hunter, No Such Thing as a Fish, Rhys Darby, Prue Leith, Patrick Kielty and Aunty Donna amongst others.
Before joining MPW, Viki produced large‑scale corporate events, conferences and award ceremonies at venues around the world.
Mick Perrin
Founder

Mick began his career in the arts world playing in punk bands and somehow ended up as a promoter/producer and comedy agent. Mick has worked with up and coming acts from the start of their careers to star status with names such as: Stomp, Eddie Izzard, Reginald D Hunter, Dylan Moran, Julian Clary, Tommy Tiernan, Ardal O’Hanlon, Bo Burnham and Trevor Noah to name but a few. In 2003 Mick produced the first ever UK Comedy Arena tour with Eddie Izzard’s ‘SEXIE’ Tour – which opened the floodgates for touring.

AARON EDWARDS
Finance Director

Aaron is the Finance Director for Mick Perrin Worldwide.

Ruben Austin-Hakin
International & UK Promoter
Ruben has spent 12 years working across comedy and music events, producing festivals, tours, and shows throughout the UK, Ireland, Europe, and Asia. He collaborates with artists at every stage of their careers, from producing their first hour to multi-award winning shows & sell out tours. He has worked with Dylan Moran, Elf Lyons, Ari Eldjárn, Grace Campbell, Tommy Tiernan, Ed Night, Henry Rowley, Schalk Bezuidenhout, Laura Ramoso and many others.

During his time at MPW, Ruben has delivered international tours, West End runs, arena shows, Edinburgh Fringe productions, and UK tours spanning everything from comedy clubs to large scale tours in top national theatres.

Before joining MPW, Ruben ran music promotion companies in Brighton and Hanoi, Vietnam, where he produced large scale EDM events in Hanoi and worked with high profile touring artists in Brighton.
Sarah Johnson
International Promoter and Tour Manager

Sarah began Promoting shows at University,  starting work with Mick in 2004.

Sarah has Tour Managed and Promoted in 45 countries from 30 seat venues to the 17,000 seat Hollywood Bowl.  She has also Project Managed Eddie Izzard’s ultramarathon challenges, providing consultancy to the 2012 Olympic Games Torch Relay along the way.

Sarah books international tours working with MPWs partners worldwide, tailoring international productions to each artist.

Lauren Norcliffe
Assistant Promoter

Before joining MPW, Lauren worked as a stagehand while completing her degree in Music. Her passion for music led her into the live events sector, where she worked with major acts such as Chic and Pet Shop Boys. Today, she channels that enthusiasm into live comedy as part of the MPW team.

Rosie Day
Assistant Promoter

Rosie is an assistant promoter at MPW. She has worked across entertainment in live music touring as well as the film and television industry.

Rosie began her time with MPW as an Edinburgh team member, leading to her joining our team fully.

Mila Drennan
Edinburgh Fringe Project Coordinator

Mila is a Project Coordinator for our time at The Edinburgh Fringe Festival.

Mila began her time with MPW as an Edinburgh team member, leading to her joining our team fully.